ALl Those Creative OKC

Brand system for local nonprofit serving creative professionals | Winner of a 2024 GDUSA American Graphic Design Award!

This design system represents a fun, approachable and connecting community—All Those Creative in Oklahoma City! This system utilizes black-and-cream with accompanying bright colors that could be interchangeable throughout the seasons. The main elements throughout the system are chunky, geometric shapes, which are used as background elements, as well as to frame images/photographs—they are infinite and interchangeable, they can come together or work alone...just like our community’s creativity. These bold shapes complement the bold typography used throughout the system. The logo utilizes a bold, chunky slab serif to evoke a feeling of empowerment. The main typeface utilized throughout the system is a contrasting, soft serif, which gives the brand a sense of kindness and approachability. The secondary typeface is a chunky, wide sans serif, which ties in the logotype to bring all the elements together.

Creative Direction—ATCOKC 24-25 Board of Directors, Design—McKenna Sanderson
Assistance w/ Design—Kayla Dzambo, Nhi Pham, and Jayna Hadwiger.